The experience behind the vision
Technology.
People.
Possibility.
La Forza.Italian for “the force.”
Fernando Lugo Jr.’s work has taken him into the commercial side of wellness innovation: helping shape how technologies are positioned, introduced and built into businesses.
As Chief Strategy Officer at Da Vinci Medical, he worked hand in hand with founder and CEO Jason Tebeau, helping build the market presence of the Superhuman Protocol.
La Forza brings that experience to equine technology—with a considered approach to the horse, the owner and the professional team behind both.
For the horse. And the people behind it.